Framer is a design tool and platform for building interactive websites and product experiences. It combines visual design, prototyping and content management to help teams ship production-ready pages from a single workflow. The platform is aimed at designers, product teams and marketers who want to create dynamic sites without heavy engineering handoffs.
Designed to support the end-to-end process—from concept through publishing—Framer emphasises components, motion and data-driven content. It provides a cohesive environment where design, code and content can be developed together, reducing the need for separate tooling and handoffs between disciplines.
What is Framer?
Framer is a design and development tool that enables you to design interfaces, prototype interactions and publish finished websites or product experiences. It includes capabilities for visual design, interactive motion, reusable components and content management, all within a single platform. The product is positioned to support teams that want to create production-ready pages with integrated content and data, while retaining design-system discipline and developer-friendly workflows.
Core to Framer is the ability to design in one place and bring in data and content to drive pages. Users can build interfaces with components, apply animations and interactions, and publish sites through Framer’s publishing options. The platform is intended for those who value a combined design, prototyping and content workflow that can extend into live sites.
Key Features and Capabilities
- Visual design and prototyping in a single interface, enabling rapid iteration from concept to interactive mockups.
- Code-enabled components with React, allowing advanced interactivity and custom functionality where needed.
- Reusable components and design systems to ensure consistency across pages and projects.
- Motion and animation capabilities to create engaging, responsive interactions without external tools.
- Framer CMS for managing content and driving data-driven pages within sites built in Framer.
- Framer Sites for hosting and publishing websites, with a workflow that incorporates content management and design.
How Framer Is Typically Used
Marketing and product websites: Teams build marketing pages, product pages and landing experiences with integrated content managed via Framer CMS, then publish directly to hosted sites.
Product prototyping and production interfaces: Designers create high-fidelity prototypes that mirror production behaviour, using components and code for interactive states and transitions, which can be connected to data sources for realistic previews.
Content-driven sites and updates: Framer CMS enables editors to manage dynamic content, while developers or designers maintain the design system and component library to ensure consistency across pages.
Design systems and component libraries: Framer supports building and maintaining reusable UI components, enabling teams to scale design across multiple pages and projects.
Who Framer Is Best Suited For
Framer is well-suited to design teams, product teams and marketing teams that collaborate on website and product interface projects. It targets organisations that benefit from a unified workflow covering design, interactivity, content management and publishing. While it supports production-ready outputs, the platform is generally applicable to small to mid-sized teams seeking an integrated tool for creating dynamic pages and interfaces without relying on multiple disparate systems.
Users who want to maintain a cohesive design system, implement data-driven content and publish sites directly from a single platform will find the combination of design, code-enabled components, CMS and hosting relevant to their workflow.
Deployment, Access and Integrations
Framer operates as a cloud-based, web-accessible platform, with hosting and publishing capabilities for sites created within Framer. It integrates content management via Framer CMS to manage dynamic content and data-driven pages. The product is accessed through a web browser, with workflows that combine design, content editing and publishing in a unified environment.
In addition to CMS-driven content, Framer supports design and development workflows that incorporate components and code for interactive features, providing a path from visual design to production-ready interfaces within a single tool.
Summary
Framer combines design, interactivity and content management in a single platform. Its core strengths lie in providing a unified workflow for designing production-ready interfaces, building reusable components, driving pages with CMS-managed content and publishing sites directly from the tool. The platform is positioned for design-focused teams that require a cohesive path from concept to live pages, with both visual design and code-enabled capabilities to support a range of use cases from marketing sites to product experiences.
Example workflow
A Framer form submission creates the CRM record and triggers follow-up. No manual work.
Frequently asked questions
What is Framer best used for?
Framer is used for designing, prototyping and publishing interactive websites and product experiences, with integrated content management and hosting.
Does Framer include a CMS?
Framer offers Framer CMS for managing content that can drive data-driven pages within Framer Sites.
How do I publish a site from Framer?
Sites built in Framer can be published through Framer’s hosting and publishing workflow, which includes content management and publication steps.
Can I use React code in Framer?
Framer supports code-enabled components that incorporate React for advanced interactivity and custom functionality.
Is Framer suitable for non-technical users?
Framer provides a visual design and content workflow intended to be accessible to designers and marketers, while still supporting code for advanced users.
What kinds of pages can Framer host?
Framer Sites can host production websites and pages that incorporate content managed via Framer CMS and interactive components.
Does Framer integrate with external data sources?
Framer supports data-driven content through its CMS and component system, enabling pages to reflect dynamic data within the site.
