Adobe Commerce is an enterprise e‑commerce platform designed to help organisations build, manage and scale digital commerce experiences across multiple channels. Formerly known as Magento Commerce, it forms part of Adobe’s broader Experience Cloud and is built to support both B2C and B2B business models. It addresses the need for flexible, customisable online storefronts that can handle complex product catalogues, global operations and high transaction volumes.
The platform is aimed at businesses that require more than a basic online shop. It supports advanced merchandising, personalised customer experiences and integration with wider digital marketing and content workflows. By combining commerce functionality with Adobe’s ecosystem, Adobe Commerce enables organisations to manage the full customer journey from content and discovery through to checkout and fulfilment.
What is Adobe Commerce?
Adobe Commerce is a cloud-based digital commerce solution that enables organisations to create and manage online stores and marketplaces. It provides the tools required to design storefronts, manage products and inventory, process orders and deliver personalised shopping experiences. The platform supports both direct-to-consumer and business-to-business sales, including complex pricing structures and account management for corporate buyers.
Built on the Magento open-source foundation, Adobe Commerce extends core e‑commerce functionality with additional enterprise features, cloud infrastructure and integration with Adobe Experience Cloud products. It is designed for flexibility, allowing organisations to customise the platform to meet specific operational, branding and technical requirements.
Key Features and Capabilities
- Support for both B2C and B2B commerce models within a single platform
- Customisable storefronts and content management capabilities
- Product catalogue management for large and complex inventories
- Personalised shopping experiences powered by Adobe Sensei
- AI-driven product recommendations and merchandising tools
- Integrated checkout and order management functionality
- Multi-site, multi-language and multi-currency support for global commerce
- Business-to-business features such as company accounts, custom catalogues and negotiated pricing
- Cloud-native architecture with scalable hosting options
- APIs and extensibility for custom integrations and development
How Adobe Commerce Is Typically Used
Adobe Commerce is commonly used by organisations that require a scalable and highly configurable e‑commerce platform. Retailers use it to manage online storefronts with extensive product catalogues, seasonal promotions and personalised marketing campaigns. The platform supports the creation of rich product pages, dynamic content and targeted offers tailored to specific customer segments.
In B2B environments, Adobe Commerce is used to manage complex buyer relationships. Companies can set up dedicated company accounts, assign purchasing roles and permissions, and provide negotiated pricing or custom catalogues for different customers. This enables streamlined procurement workflows and self-service ordering for business clients.
Global brands use Adobe Commerce to operate multiple regional storefronts from a central system. Multi-language and multi-currency capabilities allow businesses to serve customers in different markets while maintaining consistent branding and governance. Integration with other Adobe Experience Cloud tools supports coordinated marketing, analytics and content strategies across digital channels.
Who Adobe Commerce Is Best Suited For
Adobe Commerce is primarily suited to mid-sized and enterprise organisations with advanced e‑commerce requirements. It is particularly relevant for businesses experiencing growth, managing high volumes of transactions or operating across multiple regions.
Retailers, manufacturers, wholesalers and direct-to-consumer brands benefit from its flexibility and support for complex catalogues and pricing models. B2B organisations with structured account hierarchies and negotiated contracts also find value in its dedicated B2B capabilities.
The platform is typically managed by digital commerce teams, IT departments and marketing professionals who require control over both the technical and customer experience aspects of online trading. Because it is highly customisable, it is well suited to organisations with in-house development resources or agency partners.
Deployment, Access and Integrations
Adobe Commerce is available as a cloud-based solution, providing managed infrastructure designed to support performance and scalability. It is also built to integrate with other Adobe Experience Cloud applications, enabling organisations to connect commerce with content management, analytics and marketing workflows.
The platform offers extensive APIs, allowing integration with third-party systems such as enterprise resource planning (ERP), customer relationship management (CRM) systems, payment gateways and fulfilment services. This API-first approach supports custom development and headless commerce implementations, where the front-end experience is decoupled from the back-end commerce engine.
As a web-based platform, Adobe Commerce is accessed through a browser-based administration interface for managing products, orders and content. Storefronts built on the platform are accessible across desktop and mobile devices, enabling responsive shopping experiences for end customers.
Summary
Adobe Commerce is a flexible, enterprise-grade e‑commerce platform built to support both B2C and B2B digital commerce. It combines the extensibility of Magento with cloud infrastructure and integration into Adobe Experience Cloud. With features such as AI-driven personalisation, global storefront management and advanced B2B capabilities, it is designed for organisations that require scalable, customisable commerce operations. Its API-driven architecture and integration options make it suitable for businesses seeking to connect commerce with broader digital experience and back-office systems.
Example workflow
A Magento order syncs to accounting and ops and triggers fulfilment. No manual work.
Frequently asked questions
Is Adobe Commerce the same as Magento?
Adobe Commerce is the enterprise offering built on the Magento open-source platform. Magento Open Source provides core e‑commerce functionality, while Adobe Commerce adds enterprise features, cloud infrastructure and integration with Adobe Experience Cloud.
Does Adobe Commerce support B2B e‑commerce?
Yes. Adobe Commerce includes dedicated B2B features such as company accounts, custom catalogues, negotiated pricing and role-based purchasing permissions, enabling structured business purchasing workflows.
Can Adobe Commerce handle multiple websites and currencies?
The platform supports multi-site, multi-language and multi-currency configurations, allowing organisations to operate regional storefronts and manage global commerce from a central system.
Is Adobe Commerce cloud-based?
Adobe Commerce is available as a cloud-based solution with managed infrastructure designed to support scalability and performance for enterprise commerce operations.
Does Adobe Commerce offer APIs for integration?
Yes. Adobe Commerce provides APIs that enable integration with external systems such as ERP, CRM, payment providers and other business applications, as well as support for headless commerce architectures.
How does personalisation work in Adobe Commerce?
Adobe Commerce uses Adobe Sensei and related capabilities to power AI-driven product recommendations and personalised shopping experiences based on customer behaviour and data.