LinkedIn's Insight Tag is a setting on a Foundation CMS site: enter the partner ID from Campaign Manager and the site loads the tag after a visitor accepts marketing cookies, so business-to-business campaigns can retarget the people who visited and report on the audience they reach.
Overview
This integration connects Foundation CMS with LinkedIn's Insight Tag. Foundation CMS is Swarm Labs' multi-tenant content management system on Cloudflare Workers. It holds a site's content and hands it to the site as whole, typed records, and every site runs as its own Worker with its own database and media bucket. The setting takes one value: the digits Campaign Manager shows as the partner ID. The site draws the tag itself.
Business Context and Core Use Case
For firms selling to other businesses, LinkedIn is often where the buyers are. Retargeting the people who read a service page or a case study, and seeing the industries and job functions a site attracts, depends on the Insight Tag being on every page. On Foundation CMS that is a single setting, not a code change.
The Applications Involved
Foundation CMS (Foundation CMS) holds the partner ID and loads the Insight Tag behind the privacy box.
LinkedIn Ads (LinkedIn Ads) builds audiences from site visitors for Campaign Manager.
How the Integration Works
Copy the partner ID from Campaign Manager and enter it in the site's tracking settings. The tag loads on every page after a visitor accepts marketing cookies. If HubSpot already carries the Insight Tag, leave this setting empty, or every visit is counted twice.
Immediate Operational Value
Retargeting audiences start filling from the day the ID is entered, across every page including those added later in the CMS, and the marketing team never has to ask for a tag.
Security, Access, and Governance
Foundation CMS sites carry a privacy box that every visitor sees until they decide. Essential cookies are always on; analytics and marketing tags load only after a yes, and turning the box off means no optional scripts at all. The field accepts digits only, so nothing but a partner ID can be entered, and only administrators can change it.
Summary
One partner ID puts LinkedIn's Insight Tag on every page of a Foundation CMS site, loaded only for visitors who said yes.
Frequently asked questions
Where do I find the partner ID?
In LinkedIn Campaign Manager, where the Insight Tag is set up; it is a number.
What if HubSpot already loads the Insight Tag?
Leave the site's LinkedIn setting empty, or every visit is counted twice.
Does the tag load before consent?
No. Only after a visitor accepts marketing cookies in the site's privacy box.
